General Information

How are Lulu Direct Print Costs Calculated?
Lulu Direct charges you for the print cost of each book when an order is placed. Because Lulu Direct uses print-on-demand production, you don't need to ...
Thu, Nov 5, 2026 at 9:36 AM
How to Use the Order Import Tool
The Order Import tool allows you to import a .CSV or a .XLSX file containing multiple orders for Lulu projects that you've collected outside of Lulu. Lu...
Thu, Nov 5, 2026 at 9:37 AM
Can I Take Preorders?
With Lulu Direct, you can accept pre-orders. While accepting pre-orders, do not connect your product to a Lulu project. Once you are ready to send the preor...
Thu, Oct 15, 2026 at 12:54 PM
What Am I Not Allowed to Print?
Items sold and printed through the Lulu Direct Shopify App must follow the content policy and guidelines as presented in our Terms and Conditions. Producers...
Fri, Sep 11, 2026 at 12:32 PM
Fulfillment Fee
Each order includes a fulfillment fee. The fulfillment fee is the same regardless of the number of items in the order, but it varies based on the currency y...
Thu, Sep 17, 2026 at 2:12 PM
Does Lulu Accept Returns?
No, we do not accept returns. We are a print-on-demand service and each order is custom printed. If your customer wishes to return what they purchased, this...
Thu, Nov 5, 2026 at 9:33 AM
Are Lulu Direct Projects Eligible for Retail Distribution?
Yes, you can add Global Distribution to your Lulu Direct project. For distribution requirements and ISBN FAQs, review the Global Distribution section of the...
Thu, Nov 5, 2026 at 9:45 AM
What Happens in Case of a Customer Inquiry?
Overview When you sell products through Lulu Direct, you are the seller and the primary point of contact for your customers. Lulu Direct Customer Support p...
Thu, Nov 5, 2026 at 9:41 AM
How to Create a Bundle with Lulu Direct
Lulu Direct allows you to create bundles, enabling customers to purchase multiple books as a set from a single product listing in your store. TABLE O...
Thu, Sep 17, 2026 at 3:37 PM
Why Are My Store Orders Not Transferring to Lulu Direct?
Orders created in Shopify, WooCommerce, or Wix typically transfer from the host platform to Lulu Direct within 1-10 minutes. In some cases orders may be del...
Mon, Sep 21, 2026 at 7:11 AM