Profit is estimated by taking the retail price your customers pay and subtracting what you are paying Lulu on a per-order basis. To determine the retail price for your Lulu Direct products, calculate what you will pay Lulu for production and shipping, then add the profit you want to make.

See the tables below as an example (excluding taxes):



Fulfillment fee:


Shipping & handling:


Your cost:


Your retail price:


Your cost:


Your profit:


Note: You are responsible for setting your retail prices. Estimates may vary if you are charging your customers in a currency other than the currency you selected for your Lulu account.