The Lulu Pricing Page and included Shipping Calculator helps you estimate your product printing costs, shipping prices, and potential earnings before you publish or sell. Whether you’re planning production costs, setting retail prices, or configuring shipping for your ecommerce store, this tool gives you key data to make informed decisions.


TABLE OF CONTENTS


Overview

The Pricing Page includes multiple calculators that estimate:

  • Manufacturing cost based on book specifications

  • Shipping cost for destinations you choose

  • Bulk order pricing

  • Potential revenue and profit based on retail pricing (for Lulu.com orders)

You can use it before creating a project in Lulu or when preparing your ecommerce shipping setup.


Access the Pricing Page

  1. Go to www.lulu.com/pricing in your browser.

  2. The page will load the Pricing Calculator.

  3. You’ll see options for selecting different product types (e.g., Print Book, Photo Book, Magazine, etc.).


Step 1 — Select a Product Type

  1. On the Pricing Page, scroll to Choose a product type.


  2. Click the product you want to price.


Step 2 — Enter Product Specifications

  1. Select Size — Choose your book’s trim size from the available options.

  2. Enter Page Count — Enter the number of pages your book will have.

  3. Binding — Select the binding (paperback, hardcover, etc.).


  4. Choose Print Quality & Paper — Pick interior options like black & white or color and paper weight and cover type.

    Note: Not all book sizes and format combinations are available with each other. If an option is grayed out, it means that combination of formatting is not valid for that book type, size, or page count.

Once these are set, the calculator will automatically display the print price per unit and other cost data.

Note: In this section you can also click the buttons to download custom Lulu Interior and Cover templates tailored to the book format you specified. These have the exact measurements you need for the specified format, to ensure Lulu's Book Creator will accept.


Step 3 — Calculate Shipping Costs

  1. Locate the Shipping Estimate or Shipping Calculator section after you have entered your product specifications.

  2. Enter Quantity of products you plan to ship.

  3. Select Destination Country — Choose the country you want to calculate shipping for.

  4. The calculator displays available shipping methods and their prices.

Note: The pricing calculator shows multiple available shipping methods for a given area, including trackable and non-trackable options. Use this to match the shipping cost you plan to charge customers or include in your ecommerce settings.

Please note that when orders transfer from an ecommerce store to Lulu Direct, they are automatically assigned the least expensive trackable shipping option for the destination address, regardless of the shipping method selected by the customer. As a result, the shipping method may need to be manually updated in Lulu Direct after the order transfers.

Step 4 — Understand Cost & Revenue Outputs

After entering specs and destination:

  • Print Cost — the base cost to print each book.

  • Shipping Estimate — estimated cost for delivery (based on country & quantity).

  • Bulk Discounts — if ordering large quantities, the calculator will show reduced prices.

  • Potential Revenue— if you enter your intended retail price, some calculators will estimate profit.

    Note: Potential revenue only applies to orders placed by customers through Lulu's online bookstore. It does not apply to Lulu Direct orders, as the Lulu Direct merchant receives their profit directly from the customer upon them purchasing books in their store. For more information on Lulu.com Revenue, please see here.

Use this output to inform product pricing and shipping setup in your ecommerce platform.


If you would like an estimate on potential Lulu Direct profits from the sales in your ecommerce store, click the Revenue Estimate tab, then click Lulu Direct.



In the field below, enter the list price you will use in your ecommerce store, and a revenue estimate summary will appear.

Tips for Planning Shipping

  • Use the shipping estimate for each region you intend to serve before setting custom shipping rates.

  • When setting up shipping in Shopify, WooCommerce, or Wix, reference this calculator to avoid undercharging customers relative to actual shipping cost.

  • Trackable shipping options may differ in price and availability by destination; select those that align with your retail strategy.