The Lulu Pricing Page and included Shipping Calculator help you estimate printing costs, shipping costs, and potential earnings before you publish or sell. Use these tools to estimate production costs, set retail prices, and configure shipping for your ecommerce store.


TABLE OF CONTENTS


Overview

The Pricing Page includes multiple calculators that estimate:

  • Print Cost based on book specifications

  • Shipping Cost for destinations you choose

  • Bulk Discounts

  • Potential revenue for Lulu.com orders based on retail pricing

You can use the calculator before creating a Lulu project or when preparing your ecommerce shipping setup.


Access the Pricing Page

  1. Go to www.lulu.com/pricing in your browser.

  2. The page will load the Pricing Calculator.

  3. You’ll see options for selecting different product types (e.g., Print Book, Photo Book, Magazine, etc.).


Step 1 — Select a Product Type

  1. On the Pricing Page, scroll to Choose a product type.


  2. Click the product you want to price.


Step 2 — Enter Product Specifications

  1. Select Size — Choose your book’s trim size from the available options.

  2. Enter Page Count — Enter the number of pages your book will have.

  3. Binding — Select the binding (paperback, hardcover, etc.).


  4. Choose Print Quality & Paper — Select interior options like black & white or color and paper weight and cover type.

    Note: Not all book sizes and format combinations are available with each other. If an option is grayed out, that combination is not available for the selected product type, size, or page count.

Once these are set, the calculator will automatically display the print price per unit and other cost data.

Note: In this section you can also click the buttons to download custom Lulu Interior and Cover templates tailored to the book format you specified. These templates include the exact measurements for the selected format and help ensure your files meet Lulu's specifications.


Step 3 — Calculate Shipping Costs

  1. Locate the Shipping Estimate or Shipping Calculator section after you have entered your product specifications.

  2. Enter the Quantity of products you plan to ship.

  3. Select Destination Country: Select the country where the order will be shipped.

  4. The calculator displays available shipping methods and their prices.


Note: The pricing calculator shows multiple available shipping methods for a given area, including trackable and non-trackable options. Use this to match the shipping cost you plan to charge customers or include in your ecommerce settings.

When orders transfer from an ecommerce store to Lulu Direct, they are automatically assigned the least expensive trackable shipping option for the destination address, regardless of the shipping method selected by the customer. As a result, you may need to manually update the shipping method in Lulu Direct after the order transfers.


Step 4 — Understand Cost & Revenue Outputs

After entering specs and destination:

  • Print Cost — the base cost to print each book.

  • Shipping Estimate — estimated cost for delivery (based on country & quantity).

  • Bulk Discounts — if ordering large quantities, the calculator will show reduced prices.

  • Potential Revenue — if you enter your intended retail price, some calculators will estimate profit.

    Note: Potential revenue only applies to orders placed by customers through Lulu's online bookstore. It does not apply to Lulu Direct orders, as the Lulu Direct merchant receives their profit directly from the customer upon them purchasing books in their store. For more information on Lulu.com Revenue, please see here.


Use this output to inform product pricing and shipping setup in your ecommerce platform.


To estimate potential Lulu Direct revenue from sales in your ecommerce store, select the Revenue Estimate tab, then select Lulu Direct.



In the field below, enter the list price you will use in your ecommerce store, and a revenue estimate summary will appear.


Finding Product-Specific Shipping Costs

In addition to the main Lulu Direct Pricing Calculator, your Lulu Direct account includes a shipping calculator that provides shipping costs for specific products after you add a product to your store.


To review product-specific pricing:


1. Log in to your Lulu account. 

2. Click My Stores at the top.

3. On the Lulu Direct dashboard, click the store to open it.

4. Locate the product for which you want to check pricing and click it to open it.

5. On the Product Details page, scroll to the bottom to locate the pricing calculator.



6. Use the Select a Variant drop-down menu to select the book project.



7. Enter the quantity.



8. Select a Destination Country.



9. A new drop-down menu will appear, allowing you to see the available shipping methods for that country and their prices.



Note: Delivery times are estimates and include both production and delivery time.



Tips for Planning Shipping

  • Use the shipping estimate for each region you intend to serve before setting custom shipping rates.

  • When setting up shipping in Shopify, WooCommerce, or Wix, reference this calculator to avoid undercharging customers relative to actual shipping cost.

  • Trackable shipping options may vary in price and availability by destination. Use the options that best match the shipping rates you plan to offer your customers.