Lulu Direct charges for the printing, shipping, and fulfillment cost of each book ordered. There are no monthly or annual fees to use Lulu Direct, nor are there any setup costs. Access to our automated solutions and print network is built into our product prices, which include the product itself, printing, and fulfillment. Because Lulu Direct fulfills orders using print-on-demand technology, you won’t have to prepay for any of our print services.When an order is placed for a Product connected to Lulu Direct, Lulu will calculate the printing and shipping costs. Once these costs are paid, the order will move to production and Lulu Direct will handle printing and shipping for you.You can set up Automatic Payments so you do not need to manually enter your payment information each time you receive an order.Please note: During the Beta period (through March 14, 2022), product costs will be discounted. Effective March 15th, Beta pricing will cease and standard pricing will activate.