Lulu Direct charges for the print cost of each book ordered. Because Lulu Direct fulfills orders using print-on-demand technology, you won’t have to prepay for any of our print services.When an order is placed for a Lulu Direct Product, we will calculate the printing, shipping, and fulfillment costs. You’ll be able to navigate to the Lulu Direct app to pay for the printing and shipping of your Product. Once these costs are paid, the order will move to fulfillment and Lulu Direct will handle printing and shipping for you.Note: You can set up Automatic Payments so you do not need to manually pay for each order. Click here for more information.