Lulu Direct charges for the print cost of each book ordered. Because Lulu Direct fulfills orders using print-on-demand technology, you won’t have to prepay for any of our print services. 


When an order is placed for a Product connected to Lulu Direct, Lulu will calculate the printing and shipping costs. Once these costs are paid, the order will move to fulfillment and Lulu Direct will handle printing and shipping for you.


You can set up Automatic Payments so you do not need to manually pay for each order. Click here for more information.


Please note: In March 2022, we introduced a new pricing model in which all projects were adjusted to include a 20% markup. This update reflects the value we have been providing with our automated ecommerce solutions, additional features and functionality, and the current print-on-demand landscape.